I've already stressed the value of having quality original content on your website. Today, I'm going to talk about why it's important to have video on your website. In the industry we refer to things like pictures, info-graphics and video as "engagement objects". That's because they engage the user and make them want to click ...

It's been a good ride these last 16 or so years since the Internet first began to be a viable marketplace for ideas and goods. However, it looks like the good times are nearly over as talk of and implementation state by state of an internet sales tax is becoming more and more common. A ...

From a few sources I've been keeping up with it looks like Google is cranking up there focus on local search. More now than ever before, if you are making a search query with Google for a services or goods, you are going to get results for businesses that are close to you. Google knows ...

Been reading the news again. Apparently there's some proposed legislation on the horizon that could potentially change the online marketing game dramatically. Note the emphasis on the "could". You might remember a few years back when congress finally stood up to telemarketers that called right around the time you were sitting down for dinner. You ...

Just heard the news today that Google's Panda Algorithm update is placing more weight on the value of URLs. I talked about the panda update after it came out here and since then a lot more information has come out about the update. In addition to this the update has extended beyond Google in North ...

SEO is sometimes made out to be a lot more complex than it actually is. When you first start researching the topic, the amount of information available on it can make it seem like you need some kind of advanced training to be any good at all at SEO. This couldn't be further from truth. ...

Google recently launched a new service called Plus One or +1. It puts what is essentially a ripoff of the facebook "like" button next to search results. If you have a Google account and you are logged in then you will also see search results that your friends have given a "like"...I mean a "plus ...

Google Places is a free service that allows you to create a listing for your business that appears on Google maps and on search engine results pages (SERPs). If you have a business I highly recommend that you get a Google account and create a places page for it. Fill in as much information as ...

As many of you are already aware Google bought the website Beat That Quote for £37.7 million on March 7th. This was a site that implemented black hat SEO practices, such as boosting search rank by buying a ton of backlinks. Beat That Quote is a UK based price comparison site for loans, insurance, mortgages ...

Recently Matt Cutts of Google's Search Quality group, the arm of Google responsible for Search Engine Optimization issues, stated that Exact Match Domain Names or Keyword Domain Names were not going to be as relevant to the Google algorithm as they were in the past. Exact match domain names are those that have keywords in ...