The Importance of Web Videos

I've already stressed the value of having quality original content on your website. Today, I'm going to talk about why it's important to have video on your website. In the industry we refer to things like pictures, info-graphics and video as "engagement objects". That's because they engage the user and make them want to click ...
New Internet Sales Tax?
Google Localization
Do Not Track Legislation

Been reading the news again. Apparently there's some proposed legislation on the horizon that could potentially change the online marketing game dramatically. Note the emphasis on the "could". You might remember a few years back when congress finally stood up to telemarketers that called right around the time you were sitting down for dinner. You ...
Google Panda Update

Just heard the news today that Google's Panda Algorithm update is placing more weight on the value of URLs. I talked about the panda update after it came out here and since then a lot more information has come out about the update. In addition to this the update has extended beyond Google in North ...
SEO Advice – Meta Tags & Keywords
Google +1 = Fail

Google recently launched a new service called Plus One or +1. It puts what is essentially a ripoff of the facebook "like" button next to search results. If you have a Google account and you are logged in then you will also see search results that your friends have given a "like"...I mean a "plus ...
Google Places
Beat That Quote

As many of you are already aware Google bought the website Beat That Quote for £37.7 million on March 7th. This was a site that implemented black hat SEO practices, such as boosting search rank by buying a ton of backlinks. Beat That Quote is a UK based price comparison site for loans, insurance, mortgages ...





